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Election Season’s Dumb Statistics
Today I saw my first “dumb election statistics” article of the season, with AP News offering this dramatically titled story: Kamala Harris’ election would defy history. Just 1 sitting VP has been...
View ArticleTwo Ways to Find Data for a PR Story
In an article published some years ago entitled Data-Driven Journalism, Walker Sands, a Chicago-based marketing and PR agency, outlined two ways to get media placement for your company or your client...
View ArticleMake Sense of Your Statistics: Advice from Malcolm Gladwell and Steven Pinker
Two paragraphs can be exceptionally thought provoking when they get right to the point. In a simple introduction to the New York Times Book Review some time ago, the editors highlighted two ideas...
View ArticleHere’s Why Silly Surveys Are Actually Dangerous
Silly surveys, in all their forms, have long been a thorn in the side of authentic, truth-seeking research. When I see silly surveys, I roll my eyes and complain (to anyone who will listen) about the...
View ArticleWriting for Journalists and High-Level Executives
Clients tell us that one of the biggest challenges they face is writing great research reports. There is the overwhelming difficulty of turning data into stories — making sense of volumes of data...
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